Santa is coming to Webster Street; Gaby Castro performs at the Farmers' Market; Welcome Rose's Sandwich Shop; Shop Local this holiday season!

Dear WABA Members & Friends,

Midwinter Open Air Market and Santa!
Saturday, Dec. 16 (11am-6pm)
The Healing Garden, 1435 Webster Street

The West Alameda Business Association will be hosting a fun zone for the kids with hot chocolate, games, entertainment, and a visit from Santa! The Feathered Outlaw's Yule Market invites you to explore vendors, healers, and tarot readers while you sip on a cozy warm beverage. You will discover unique gifts and experience the community vibe while you explore all things magickal.

Welcome Rose's Sandwich Shop to Webster!
1552 Webster Street 
This family-owned business — Rose and her son AB — offer an impressive menu with choices from 28 hot and cold sandwiches and is open 7 days a week from 10am-8pm.  Rose has many years working in a sandwich shop and now she has her own! Congratulations!

Alameda Farmers' Market Presents Gaby Castro
Saturday, December 16 (9am-1pm)
710 Haight Avenue

Gaby Castro is a San Francisco Bay Area-based singer/songwriter, instrumentalist, model, actress, and activist. Gaby has released two albums, Free Spirit and Made to Dream. Her songwriting incorporates the lyrical power of Carole King, infectious hooks of Taylor Swift, and storytelling feel of Jewel. Catch her performance, stock up on delicious seasonal foods, and do your holiday shopping at the Farmers' Market.

Let's Plan for the Holidays... Locally!
As you know, Webster Street and off Webster — Central Avenue — we have  an amazing collection of diverse restaurants perfect for your holiday gatherings and celebrations of another year in the books and hopes for the coming year. For your gift giving, we have Feathered Outlaw, Thrifty Kitty, Lanvie, Seelenbacher Jewelers, and more. Stop by Wescafe for coffee and peruse their gift selections, including Alameda-branded items. For ethnic food shopping, we have Jazeera Market, Aria Market, and amazing diverse offerings at Discount City. We have a number of nail, hair, and tattoo salons to pamper and primp. And around the corner on Central, don't miss Doodlecakes. Nation's is the go-to spot for your holiday dessert pies!

Reasons to Support Alameda Businesses this Holiday Season
We are fortunate to have beautiful, historic buildings lining our main streets, with many well-known and well-loved locally owned restaurants and stores. Shopping locally from retailers, restaurants, salons, service providers, and others means you are supporting local businesses as well as the larger community. Be proud to shop local, and here's why:

  • Keep My Sales Tax Dollars Here in Alameda

  • Contribute to a Healthy Environment by Minimizing Car Travel

  • Support Local Jobs and Local Merchants

  • Strengthen Our Sense of Community

  • Keep Alameda’s Small Town Atmosphere

  • Shopping in Alameda is Fun!

Please say hello to our Webster Street Ambassadors, Thursdays-Sundays, 4pm-9pm. And as always, it's a pleasure to advocate and represent West Alameda, a neighborhood I personally call home. WABA - creating community through business!  

Jody Colley Designs